OUR BRUSH WITH DIGITAL MARKETING

Digital Marketing- a word that creates a buzz among the marketers and the customers alike. Digital marketing is seen as the strong potential weapon to attract the Gen Y customers. So does it mean traditional marketing has lost its charm?? A debatable point.

We see traditional marketing everyday, say for example, Billboards, TV ads, print media, catalogs that fill our mailboxes etc. These forms of marketing has become an integral part of our life. While waiting in a traffic signal we get excited looking at that huge billboard showcasing the new offer a recent fast food chain has come up with and the same time get annoyed by the number of pamphlets that come up with our newspapers everyday!! In simple words, every coin has two sides. Traditional marketing is no exception.

Some of the main shortcomings of traditional marketing:

• It is expensive
• Outcomes not easily measurable
• Harder to target audience

In the recent days, digital marketing is slowly replacing traditional forms. For B2B marketers who measure ROI, 64% say Digital marketing is the better choice compared to traditional marketing. 

Main benefits of digital marketing:

• It is measurable
• Targeting our audience is easier. This form of marketing lets us talk to the people who care about our products and services, which means people are more interested in what we are selling and we don't waste money talking to people who are not.
• Cost effectiveness
• Mobile accessible
• Viral value

Both forms of marketing can work in tandem, but for those who want targeted messages and results, digital marketing works the best. Digital marketing is here to stay..